It became modern and sleek, with an homage to the brands history, while elevating it from the image Yves Saint Laurent called to mind at the time it made everyone have an opinion. We are the only French couture house to be relevant in both menswear and womenswear. Francesca Bellettini | Kering When you are at 2 billion, to think of potential at 3 billion is too easy, she says. Saint Laurent's Dedication to Cultural Cultivation Fuels Growth in You can still enjoy your subscription until the end of your current billing period. Indeed, it is this quality, together with a deep understanding of the importance of balance in all aspects of business, that has propelled Saint Laurent to remarkable heights in todays turbulent economic landscape. In 1999, she joined the Business Planning and Development division of the Prada group, and later became Operations Manager for Helmut Lang. You will be notified in advance of any changes in rate or terms. Bellettini started Bocconi University and completed her education with a year abroad at the University of Chicago where she was introduced to the world of investment banking. Showing Editorial results for francesca bellettini. Francesca Bellettini CEO Saint Laurent Future After Hedi Slimane She took it to that level within a three-year period.. Its one thing to have a strong brand and brand messaging, but that is lost within itself if it isnt carried throughout every level of the business, McInnes explained. This is made possible through a leadership style that is confident, but trusting. Leather goods represents the lions share of Saint Laurents sales (71 per cent of the business in 2020), which puts it in the league of brands with the highest percentage. Bellettini has achieved this global reach through a keen focus on developing local markets. Yet, this also meant that they could not hire more people either. When I had to replace Paul Deneve as C.E.O. On March 10th, hundreds of excited audience members watched the zoom stage open to reveal a sneak peek of the Yves Saint Laurent headquarters in Paris; sitting in her chic pantsuit and shining a wide smile was Francesca Bellettini, CEO of YSL. Im obsessed with two things: local customers and comp growth, says Bellettini. In the third quarter of 2021, Saint Laurent generated 22 per cent of its sales in Asia Pacific, versus 41 per cent for Gucci and 35 per cent for Bottega Veneta. It hasn't come without a cost. Bellettini has overseen a radical rebranding, overhauling the company from within Image: Nico. Mr Saint Laurent himself said in the 70s: Why should we change a product when its already perfect? So, those people who were criticising the fact that some of our products were recurring and that we had a permanent collection probably didnt remember that it was actually part of the DNA of the brand, Bellettini told BoF. Already, as soon as Vaccarello arrived, they had made the decision to always wait one year to mark down the current collection. This business model is something Bellettini argues helps the brand to get back to its core essence as a fashion house. Frances advertising watchdog asked Saint Laurent to modify two ads. Notable for Saint Laurent under Bellettini is its leather business. of Yves Saint Laurent. Bellettini also believes that no job is a waste of time, even if we have to deal with bosses that we do not like. Saint Laurent still has white space to open stores, develop in Asia and reinforce cross-selling across product categories, says Ortelli. The World's Most Powerful Women: April 26 | Fortune Con Romy Schneider, Donald Houston, Dennis Waterman, Patricia Brake. Our duty is to know what's going on in the supply chain and control it in the best possible way. On March 10th, hundreds of excited audience members watched the zoom stage open to reveal a sneak peek of the Yves Saint Laurent headquarters in Paris; sitting in her chic pantsuit and shining a wide smile was Francesca Bellettini, CEO of YSL. Many observers credit Slimane for Saint Laurents recent success. All rights reserved. You may change your billing preferences at any time in the Customer Center or call Bellettini joined Yves Saint Laurent from Bottega Veneta. Not everybody understood, because we are not very talkative; the more you explain, the less sexy a concept becomes. The change to Saint Laurent also reflected a decisive shift towards modernity, helping the brand reach young people who do not share the same connection to the original name as older generations. Yves Saint Laurent Names Francesca Bellettini CEO; Hedi Slimane - WSJ My Lover, My Son: Dirigido por John Newland. The fired Google engineer who thought its A.I. We understand what each other wants, she said. We use Investing veterans Deborah Jackson and Andrea Turner Moffitt connectfemale entrepreneurs with investors in a creative way with their firm, Plum Alley Investments. Francesca Bellettini is appointed president and chief executive. Saint Laurent is the second largest Kering house (representing 13 per cent of the group sales) behind Gucci. Nowadays, I see that the consumer approaches Saint Laurent from every product category depending on what they want, said Bellettini to BoF. This generation doesnt appreciate being considered a target. She studied economics and business administration at Bocconi University in Milan, spending five months at the University of Chicago as an exchange student in her senior year, which forced her to quickly improve the limited English she had learned at school. From 2008 to 2013, she worked at Bottega Veneta, eventually as worldwide merchandising and communications director. The rebranding brought with it a more refined, heightened sense of elegance and luxury, reaffirming Saint Laurent as one of the worlds preeminent luxury fashion brands.. For me, this is a balance between creativity, merchandising and business, added Bellettini. Silicon Valley always seems to be abuzz about the limited number of womenin the tech industry. Right now, Bellettini is actively trying to learn French with the goal of becoming an Okay French speaker by the end of 2021. The chef worked in kitchens for over 20 years before buying The French Laundryand has a secret hack for ordering In-N-Out fries. (For example, we would never do gaming simply because its something Generation Z is into. Francesca Bellettini, Yves St Laurent SA: Profile and Biography - Bloomberg Markets Subscribe Live Now Bloomberg TV+ Power Players:Chris Robshaw Bloomberg Radio Bloomberg Daybreak Asia. View the profiles of people named Francesca Bellettini. Consumers realised it and since the offer was already well-developed, they could find it in stores.. Francesca Bellettini Profiles | Facebook But there is only one problem, it is half the salary. He told me, In my life I never earned the money you are going to make at Prada. If I can be honest, I dont think that today that campaign would even be shot.. or Join Facebook to connect with Francesca Bellettini and others you may know. "I most often work in places that are torn by war, natural disasters or epidemic, but I'm incredibly at peace amid the chaos," she said. As an Italian national, Bellettini grew up loving fashion and beauty, noting how her hometown, an influential street fashion hub, was inspiring. The brands glamorous, sleek aesthetic puts the house in a better position than brands betting on short term fashion trends in a pandemic when consumers seek investment pieces, says Mario Ortelli, managing director of Ortelli & Co. In a world of luxury where theres a shift towards more street, more pop culture, more logos and a very instant reading of our time, Saint Laurent remains faithful to its aesthetic and consistent in its vocabulary, says Institut Franais de la Mode professor Benjamin Simmenauer. The looks Anthony does for the shows are incredibly complete jewellery, shoes, etc. One Year with Print $8.95 Per month Billed annually at $107.40 Cancel anytime Indeed, the CEO of French fashion house Yves Saint Laurent, Francesca Bellettini, came to realize the storied firm. The oldest executive at Kering SA is Baudouin Prot, 69, who is the Director. Sales have just hit the 1.5 billion mark; her ultimate goal is to double it. Terms & Conditions. Share Your Design Ideas, New JerseysMurphy Defends $10 Billion Rainy Day Fund as States Economy Slows, What Led to Europes Deadliest Train Crash in a Decade, This Week in Crypto: Ukraine War, Marathon Digital, FTX. Still, she acknowledged, It is sometimes true you dont consider the circumstances in which things happen.. Belletini also serves on the executive committee of France's Fdration de la Haute Couture et de la Mode and in July 2019 was elected president of theChambre Syndicale de la Mode Fminine, the country's governing body for womenswear. The fundamentals are even stronger, Bellettini says of the luxury houses current business, speaking in an exclusive Vogue Business interview at her marble-clad office in Paris. Also, focus: In Paris, Ms. Bellettini lives in an apartment close to the 17th-century htel particulier on the Left Bank that serves as the companys creative core. ", The priority is to make sure the leather I use is sourced correctly. This inspired Bellettini to, in 1999, join the Business Planning and Development division of the Prada group. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. Rosenkranz and Siegal moved on to the audience Q&A section of the talk, where they noted that Fashion@Brown had received pages and pages and pages of submitted questions. He met with Ms. Bellettini secretly, and after several interviews, including one with Franois-Henri Pinault, Kerings chairman and chief executive, was offered the job. She later became the Operations Manager for Helmut Lang where she found out that she was just as much attracted to the create aspect of the fashion industry as the business aspect. Bellettini holds a degree from Bocconi University in Milan and began her career as an investment banker in London, working for Goldman Sachs, Compass Partners and others. How the biggest companies plan mass lay-offs, The benefits of revealing neurodiversity in the workplace, Tim Peake: I do not see us having a problem getting to Mars, Michelle Yeoh: Finally we are being seen, Our ski trip made me question my life choices, Apocalypse then: lessons from history in tackling climate shocks. Board of Directors | Ferrari Corporate And she doesnt speak French. It wasnt her first time in the line of fire, in any case. While attending a recent industry function, she said a man told her she was a"disgrace" and that her campaign"would bring down the entire City [London's financial district]." Together they weathered a storm of public opprobrium last March, when Frances advertising watchdog asked Saint Laurent to modify two ads created by Mr. Vaccarello after receiving dozens of complaints that they degraded women. Powered and implemented by Interactive Data Managed Solutions. Indeed, Bellettinis commitment to a balanced approach has made Saint Laurent the star of parent company Kerings vast portfolio of luxury brands. In a second, I said, Yes! Then I said, You know I dont speak French, right? and he said, I know that. She sure is a powerhouse woman running a billion-dollar brand. Indeed, this focus on gender parity has been a key element of the brand since the very start, with Saint Laurent himself believing men and women should wear the same clothes. Why? Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices Because in each and every one of them, we offer a balanced collection, from entry level to higher price points, and from different occasions and views. Saint Laurent CEO Francesca Bellettini's big ambitions Saint Laurent is the new rising star at Kering. Since 2012, Saint Laurent Paris, formerly known as Yves Saint Laurent, has boasted double-digit year-on-year growth. Simmenauer adds that the brands handbags in particular are timeless and well priced. Change the plan you will roll onto at any time during your trial by visiting the Settings & Account section. Part of establishing Saint Laurents new image has been a focus on permanent collections. But she did not pull the ads. Some mourned the YSL moniker, while others embraced the freshness of the new name and new look. Nonetheless, the brand attracts luxurys coveted younger consumers. If you judge everything he has been doing since he has arrived and the inclusivity he has expressed from the first campaigns, I hope people are able to recognise that. Certainly, Bellettini deserves to be recognised as one of the most influential leaders in fashion today. 29 November 2018. How Yves Saint Laurent's CEO Worked to Improve Corporate Culture As she explained on Monday at the Financial Times Business of Luxury Summit in San Francisco in conversation with the paper's Fashion Editor Jo Ellison, Bellettini believes strongly in giving a. offers FT membership to read for free. 518 Likes, 6 Comments - Francesca Root-Dodson (@francescajoroot) on Instagram: "Thrilled to be part of this beautiful production of "The Sign in Sidney Brustein's Window" with my" Bellettini has overseen a radical rebranding, overhauling the company from within Image: Nico. One question asked Bellettini what she most enjoyed about her job. Why is Anthonys ready-to-wear always pictured in the magazines with our bags and shoes? In 1977, following the meeting with her husband Bertelli who is still her right-hand today, Miuccia quickly revolutionized the concept of Haute Couture, introducing the concept of sportiness in a world that previously looked at it as a parallel universe. Bellettini believes having a permanent collection is vital in ensuring brand awareness and recruiting customers. The chief executive officer of Saint Laurent last year steered the brand's revenues past the barrier of one billion euros, or $1.11 billion at . You may cancel your subscription at anytime by calling Bellettini recommended her viewers to always be observant of a companys culture before applying for a job. Victoria Beckham and Francesca Bellettini talk creativity and What was truly striking, however, was when Bellettini explained her out-look on life: if Plan A fails, Plan B will never be a watered-down version; instead, both paths will take her down something remarkable and exciting. could be sentient says Microsofts chatbot feels like watching the Shark Tank investor Kevin OLeary says a new generation of employee has never worked in an officeand its totally I cant afford to sell because I dont want to lose that rate: 3% mortgage rates will loom large over the U.S. CA Notice at Collection and Privacy Notice, Do Not Sell/Share My Personal Information. Getty. We work a lot on conversion.. The brand has had an inflection, according to Morgan Stanley analyst Edouard Aubin, with less black and white and more color, thus catering to a broader audience, he wrote in a note. With the brands new direction firmly established, Bellettini is now focused on the future. Saint Laurent Paris is consistent throughout, from manufacturing to customer service, with every employee at every level aware of the brand identity and carrying on their jobs with a full understanding of the story they are telling.. The Italian executive, who took over the Kering -owned brand in 2013 and has since overseen a tripling of its sales, was joined by family, colleagues and members of the Saint Laurent galaxy at the. (In the third quarter, sales were up 28.1 per cent, while Kering sales were up 12.2 per cent) In 2020, when the pandemic hit, sales were down 13.8 percent while Kering sales were down 16.4 percent. What did they know? Despite this, Bellettini stated that they are stronger than ever as a brand. Francesca Bellettini, chief exec of fast-growing Yves Saint Laurent, says a crucial part of managing a business is balance. However, along with creative director Anthony Vaccarello, who she recruited in 2016, Bellettini has steered Saint Laurent to new heights without deviating from the brands DNA. Francesca Bellettini is an Italian businessperson who has been the head of 8 different companies and currently is Chairman at Yves Saint Laurent of Monaco, Chairman of Yves Saint Laurent Parfums SAS, Chairman & President of Yves Saint Laurent SAS, Chairman at Yves Saint Laurent Logistica SRL, Chairman for SL Luxury Retail SRL, Chairman at Yves Saint Laurent Spain SA, Chairman of Yves Saint . Whilst at the Italian leather goods and ready-to-wear brand, also owned by Kering, Bellettini oversaw merchandising, visual display and communications and was instrumental in the brands repositioning and popularity in emerging markets. The 39-year-old fashion designer has always been a low-key personality, loath to toot his own horn, even though he has enjoyed double-digit sales growth at Saint Laurent since he was named creative director in April 2016. Email us at feedback@voguebusiness.com. After looping across the vast courtyard of the former 18th-century abbey, through the showrooms, we pass through the front gate at the rue de Bellechasse. She was appointed president and CEO of Yves Saint Laurent in 2013. (Bellettini has been opening an average of 20 new stores per year globally.). In 1999, she joined the Business Planning and Development division of the Prada group, and later became Operations Manager for Helmut Lang. Today, the collections may not be identical, but the fact equal importance is placed on menswear and womenswear is something quite uncommon in the world of high fashion. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. There are 12 older and 7 younger executives at Kering SA. At present, 15 percent of Saint Laurents global customer base is in Europe, 20 percent is in China, 15 percent is in Japan, 20 percent is in the rest of Asia, and 17 percent is in the US, with the remainder spread throughout the rest of the world. You will be charged Plan A was to study Business Administration at Bocconi University and follow her dream of running a company. Bellettini says: The work that Anthony has been doing in terms of diversity of age, sex, gender, color, body type, as judged on a 360 basis, has been quite impressive, still being able to communicate the brand. Now, we have arrived at a level of quality that is so high that we can use them for trimmings of some products. Escucha 'Nice to Meet You (Acoustic Live Solo)' de Francesca Michielin en Apple Music. CEO and president of Yves Saint Laurent, Francesca Bellettini . So maybe it makes sense that in this new mothership, the result of three years of work, he prefers a hidden space over all else. This is to ensure the offer is reflecting the current vision of the brand. Moderated by Emma . She has that rare leadership quality which allows her team members to do the work they were hired to do with little or no interference. Thats when Mr. Pinault noticed her. This massage technique is attracting fans across Hollywood, including Ariana Grande, Kourtney Kardashian and Sean Diddy Combs. Bellettini shared a particular story about one of the biggest mistakes of her career which put her heart out for the audience; it was vulnerable and so very important. Not everybody understood, because we are not very talkative; the more you explain, the less sexy a concept becomes. The change to Saint Laurent also reflected a decisive shift towards modernity, helping the brand reach young people who do not share the same connection to the original name as older generations. The brands sales surged 45 per cent in the first three quarters of 2021, while parent groups Kering sales were up 36.6 per cent. Comments, questions or feedback? Elon Musks Twitter is dying a slow and tedious death, Who to fire? The biggest move to bring clarity back was changing the brand name. Luckily, everyone in Bellettinis team did speak English with her. But is it bad? And she had done it all while navigating the departure of Saint Laurents star designer, Hedi Slimane, and the transition to a relatively low-key unknown, Anthony Vaccarello, a change of creative leadership that had the industry predicting disaster for the brand. When describing why she chose Goldman Sachs International over other companies, she said that the company felt like a family. Anthony Vaccarello has nearly finished giving a tour of the just-opened 140,000-square-foot headquarters of fashion house Yves Saint Laurent in a tony corner of Pariss seventh arrondissement when, heading toward the exit, he says hes saved his favorite part for last. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. Forging Saint Laurent's Future with Francesca Bellettini She was a villain, then an icon. In his new novel, Tracy Flick Cant Win, author Tom Perrotta asks: Who is Tracy Flick now? Saint Laurent is never too skewed vis--vis anything vis--vis a product category, vis--vis a channel because we really believe in balance. She lets me be totally free. This is why we invested a lot in training. When it became clear Mr. Slimane was leaving, Mr. Vaccarello was approached for a possible job with a big fashion brand but not told which one. Copyright 2023 Surperformance. Although she may not be a fluent French speaker yet, she was awarded the French Knight of the Legion of Honour, the highest possible distinction for a civilian in the country, serves on the executive committee of France's Fdration de la Haute Couture et de la Mode, and in 2019 was elected president of the Chambre Syndicale de la Mode Fminine, the country's governing body for womenswear. Her extensive managerial experience in the fashion industry precedes her time at Bottega Veneta;she previously was a merchandising director at Gucci, operations manager at Helmut Lang, and has also held various positions at Prada. Even when stores were closed, we did a lot of e-learning about how to sell the different product categories together, she says. Our Q3 performance in China was very strong, with excellent growth in-store and online. (if applicable) for The Wall Street Journal. Nevertheless, Bellettinis success was not easy to achieve. This is why we are less vocal. Two Days Mattered Most. People from her region have a disarming way of speaking that makes them sound playful even when they are dead serious. Francesca Bellettini is also on the board of Technogym SpA, Yves Saint Laurent UK Ltd. and Ferrari NV. Even before Mr. Slimane decided not to renew his contract after slightly less than four years at the house, Ms. Bellettini had noticed an interesting trend in fashion magazines and shops like Colette in Paris and Bergdorfs in New York: Mr. Vaccarellos ready-to-wear was being matched up with Saint Laurents accessories. The news sent shockwaves through the industry, with many interpreting the change as a sign of disrespect to the companys founder and namesake. Reproduce canciones como "Distratto (I Wonder About You) [Acoustic Live Solo]", "Be My Husband (Acoustic Live Solo)" y mucho ms. What was missing from Saint Laurent in 2012 was not the business or the foundation, but the fashion authority and the clarity of the brand. This has been a big strength during the pandemic, when tourism stopped. He is Belgian-born, and his first language is French, but his parents come from Agrigento in Sicily, and he grew up speaking Italian. Ready-to-wear, however, is growing faster at the moment, Bellettini notes, but she adds that the breakdown per category is not meaningful. At a time when other Kering brands including Alexander McQueen and Gucci dabble in resale, Saint Laurent stays away from it; at a time when gaming takes fashion by storm, Saint Laurent doesnt jump on the bandwagon. The creative director responded to Bellettini with, So you did not like the rest? Bellettini drew attention to how important it is to respect designers and understand the pressure they have on their shoulders. Rosenkranz asked about hurdles and bumps faced along the way, and Bellettini shared how her biggest mistake was allowing fear to get in her way. To win local customers, Saint Laurent invested in sales staff training. A seasonless strategy favouring evolution over revolution has hammered home the brand's message to consumers. cookies Browse 110 francesca bellettini stock photos and images available, or start a new search to explore more stock photos and images. Francesca Bellettini, Yves St Laurent SA: Profile and Biography But I dont have to do something to please someone or some client.. Bellettini appointed Anthony Vaccarello as creative director in 2016. It was this confidence that led her to choose Mr. Vaccarello, 38, to replace Mr. Slimane, the designer who turned around the struggling Saint Laurent while changing the name of its ready-to-wear line, its store dcor, ad campaigns and every product. She doesnt wear hose even in the dead of winter. Francesca Bellettini - Simple English Wikipedia, the free encyclopedia